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The Order of The Serpentine
In a commercial attempt to cash in on the current popular interest in secret societies, The Order of The Serpentine, "A sacred brotherhood helping young men overcome shame caused by questionable hook-ups", offers a "clean body, clean conscience" through the use of AXE personal hygene body spray, as well as a secret handshake: "It’s easy. It’s cool looking."

Unilever/AXE Shower today. Also see "Exposing The Order of The Serpentine", MindShare Entertainment, Marobru Productions, Spike TV Thursday, February 23 at 9:30pm ET/PT. Ad agency: Bartle Bogle Hegerty, New York City: print media, national radio, college campuses, the Web, and wall murals in select cities. www.orderoftheserpent.com (01/2006)
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